You’re reading this article because I tricked you into following my website. I’m not sorry. In fact, I’m quite proud of myself.
I’m not a professional marketer or anything like that. I’m just a regular guy who’s figured out how to get people to follow my website. And I’m going to share my secrets with you.
First, let me give you some context. My website is called The Positivity Blog. I write about happiness, self-improvement, and living a positive lifestyle.
I’m not going to lie to you. The content on my website is good. But it’s not mind-blowingly good. There are other websites out there with better content.
So, how do I get people to follow my website?
It all starts with the headline.
The headline is the most important part of any article or blog post. It’s what entices people to click and read more.
And I’ve gotten pretty good at writing headlines. I make them attention-grabbing and interesting. I use power words that make people want to read more.
But that’s not all. I also use a little trick that I learned from a guy who’s an expert in online marketing.
It’s called the “curiosity gap.”
Basically, you want to write a headline that makes people curious. You want to give them just enough information to whet their appetite, but not so much that they don’t need to click through to your website to learn more.
For example, a headline like “5 Weird Tricks to Get People to Follow Your Website” is perfect. It’s curiosity-inducing and it tells the reader that they’re going to get value from reading the article.
So, that’s step one. Write a headline that makes people curious.
Step two is all about the featured image.
Whenever you share an article on social media, the featured image is what people will see first. And you want to make sure that your featured image is attention-grabbing and visually appealing.
Think about it. Which would you rather click on: an article with a boring featured image or an article with an interesting, eye-catching image?
The answer is obvious.
So, take the time to find or create a great featured image for each of your articles. It’ll make a big difference in the number of people who click through to your website.
Step three is to optimize your social media posts.
Whenever you share an article on social media, you want to make sure that you’re doing it in a way that will get people to click through to your website.
Here are a few tips:
- Use hashtags
- @Mention other users in your posts
- Share interesting quotes or statistics from your article
- Ask questions in your posts
Doing these things will help you get more engagement on your social media posts, which will lead to more people clicking through to your website.
And that’s it! Those are my three secrets for getting people to follow my website.
So, the next time you’re struggling to get people to visit your website, remember these three tips: write a great headline, use a compelling featured image, and optimize your social media posts.